![]() YouTube certainly hopes that users who do not want to see more ads being served will be encouraged to get YouTube Premium. That is why YouTube and Google are hoping to increase the number of ads on each video that is monetised. However, one should remember that both Google, as well as YouTube, keep testing different things, which are then rolled out widely if Google thinks their new feature packs have received a positive response from its customers, which, may not necessarily be the viewers in every case.Īlthough YouTube won’t get any positive feedback for pushing more ads from YouTube’s audience, Google’s actual customers, which include several businesses, marketing and advertising firms, as well as several brands, surely would appreciate them. Google is yet to confirm anything about these tests. Ads in-between videos, which interrupt the video-watching experience quite significantly have also started going up. The company is already testing to increase this number if ads are smaller. In most cases, users are now seeing 2 or 3 unskippable ads being served before a video starts. The company has increased ad frequency in a number of markets. ![]() YouTube has started to get really aggressive with its ads to boost its earnings. In the Reddit thread, several other users also confirmed seeing the same while many users can still play 2160p videos without asking for a premium. A Reddit user shared a screenshot of the YouTube app that limits 2160p playback to YouTube Premium. Now, the video platform is considering limiting 4K video playback for its premium subscribers. ![]() A few weeks back, we reported that they were planning to show at least 5 and up to 10 unskippableads at the start of a video. YouTube is trying everything it can to get non-paying users to subscribe to its premium package. ![]()
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